The challenge
JustGiving has helped 15,000 charities raise over $4bn in the last 14 years. However, the donation process, or check-out, was showing it's age and wasn't mobile friendly. Considering that 29,000 people give to charities, causes and individuals every day, there was serious potential to boost revenue through this funnel.
What we knew:
- our current flow didn't support multiple journeys
- we were unsure of when and where something broke
- we had a rejection rate of 4% in general, 6% on mobile
- the design was dated and didn't reflect the new JustGiving aesthetic
Design principles
Considering what we knew, we needed to respond to these issues and not forget the goals that we, as a team agreed upon:
- create a responsive, modular, flexible system that would work across all JustGiving products
- flexibility to experiment with various flows and identify when things broke and where
- A/B testing and the gathering of behavioural analytics
- reduce rejection rates
- localisation
- develop JustGiving DNA pattern library
